Why web design agencies are embracing figma to webflow workflows?

The Webflow is the most popular tool for web design agencies. Its visual editor and no-code approach allow designers to quickly build responsive, interactive websites. However, until recently, Webflow lacked deep integration with other popular design tools like Figma.  This is now changing as Webflow rolls out improved Figma integration. Web design agencies are embracing Figma to Webflow workflows to streamline their design and development process. 

Figma and webflow integrate

  • Import Figma styles – Colors, gradients, typography styles, effects, and more brought from Figma into the Webflow Style Editor with one click.
  • Import Figma components – Buttons, headers, footers, navigation, and other components be synced from Figma as Webflow symbols. Their properties remain editable.
  • Auto-sync on update – When component properties like color and text are updated in Figma, changes are synced to Webflow automatically.
  • Import images – Webflow will pull in any JPG, PNG, GIF, and SVG images from a Figma file so they’re optimized and ready for the web.
  • Import prototypes – Clickable prototypes created in Figma is imported into Webflow as interactive animations and overlays.
  • Copy and paste – Selected design elements from Figma be copied and pasted directly into the Webflow Editor as native Webflow elements.
  • 2-way sync – Layout, styles, components, and design changes be synced bi-directionally between Figma and Webflow to keep both in sync.

For web agencies, these integrations solve many of the pain points in the typical handoff process from design to engineering. Next, we’ll look at how agencies are putting Figma and Webflow together in action.

Webflow usage examples

The web design agencies are standardizing figma to webflow for UX/UI design and Webflow for front-end development. 

Aj & smart 

This digital product design agency is behind apps like Slack, Facebook Messenger, and more. For its marketing website, AJ&Smart designed the entire site in Figma before syncing styles, components, images, and videos into Webflow to build out the live site.


UK digital design consultancy Clearleft takes a design systems approach to branding and web design. For clients like the BBC and Unilever, they design full component libraries in Figma from buttons to page templates before importing them into Webflow to build the production sites.


Software development agency Mono uses Figma as the single source of truth for UX/UI. To speed up development in Webflow, designers provide a Figma “Style Guide” with fonts, colors, components, and layouts. The Mono development team imports these directly into Webflow projects.


This creative agency leverages the broad component library their team has built in Figma for rapid Webflow site creation. By syncing headers, footers, content blocks, and more to Webflow, they spin up new sites for clients faster. As these examples show, Figma and Webflow together provide an end-to-end workflow for modern web design agencies. Next, let’s look at some best practices for making the most of this integration.

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