Email deliverability is also known as inbox placement and this term is used to describe where the messages land once delivered. Also, the email deliverability decides whether your email lands in the inbox, in the spam, or any other folder. Now to get it easily, let’s take the travel metaphor, the traveler has got through all the security and the correct gates the only thing left is to get to the destination.
Now, in this case the deliverability is to know where the traveler will arrive. In some cases of traveling the traveler gets cleared through all the gates but some mishaps happen and are left out from boarding. For example, they wanted to go to A but went from B to C.
It is the same that happens to the email deliverability, the email landing somewhere else when they had to land in the inbox. Now, let us see the different parts of the email deliverability that consists of the following.
It includes the set of protocols that proves you are the one who you claim to be while sending an email. The protocols such as SPF, DKIM, and DMARC.
All the terms named above, play like your identity card such as license or passport, which proves you are who you claim to be.
- The sender reputation
The sender’s reputation plays like the score that shows how trustworthy the emails are. It is not the same with everybody, each organization and the internet service provider (ISP) may have different scores for you. The scores may be good or bad. The best way to boost your scores is to generate good, and positive subscribers’ scores. It means all your users marking you as a trustworthy sender. Nothing else can beat that, and it is the best way to boost up the scores high.
Either you can portray yourself as a bad guy or a good guy in your email through your content. Think, is your content relevant and of high quality to be provided to others? Do not combine poor writing with poor editing making your content collapse and image breakdown in front of your subscribers. If you use weird patterns in your email, then it can affect the email deliverability.
Whenever you are making content, think from the perspective of the subscribers. Imagine whether they would like to read it or not. And if you feel it isn’t worth a read, then so dumb the idea of the content and start fresh.
Let us check out the pointers for improving the email deliverability of your email.
- Clean email list
There may be several inactive subscribers on your list. Make sure to clean your list before they offset your engagement metrics. You must consider cleaning the list in the period as there will these inactive subscribers playing with your metrics. You might be facing deliverability issues because of the list containing the spam traps so, clean the list.
- Always provide an easy unsubscribe option.
It is not good to have an un-subscription, but it’s better to have an inactive subscribe, which later affects the metrics. Therefore, provide an easy un-subscription option to the subscribers.
- Engaging text
Ensure to make your email an engaging text from your subject line to the email body.